My lesson: Impatience has no place in gaining momentum

They say patience is a virtue, but in marketing, public relations, building a brand, etc., etc. it’s downright necessary. There is no other option but to come to terms with the idea that everything...

Read the rest of this post »

February, 17 2012 • 1 Comment • 1 Faves

Journalist writes a press release. True story.

Back in my days at the newspaper, we always teased that going into public relations is like selling your soul to the devil. It's cliché but that is a comparison many journalists make. I was one of them...

Read the rest of this post »

February, 2 2012 • 0 Comments • 0 Faves

Musical client: New venture is right on track

One industry I can't live without yet never really ventured into is music. I don't mean singing or performing. I mean actually working in the music industry as a businessperson. I am a lover of music...

Read the rest of this post »

January, 24 2012 • 1 Comment • 1 Faves