Musical client: New venture is right on track

One industry I can't live without yet never really ventured into is music.

I don't mean singing or performing. I mean actually working in the music industry as a businessperson. I am a lover of music. Classic rock to indie to Kenny Loggins. Yes, I said Kenny Loggins. I find that things just get done in a much better way when there's music in the background!

I am not only getting my feet wet but also fully immersing myself in the ins and outs of the music industry since taking on my recent client -- Sonya Jevette. As with many artists, the need to create without the extra hassle of marketing, social media, etc. etc. is crucial. We just started Sonya's blog at the end of 2011, worked heavily on boosting her Facebook fan page numbers and created new press photos. 

(Photo by Jenice Johnson ~ City Tavern)

In that short amount of time she has seen a 100 plus jump in fans and increased her Reverbnation global and national standings by the thousands. 

My background has been increasing online traffic and/or sales using social media and marketing for a company's products. Working with an individual has not only been refreshing and exciting but also eye opening. The needs are the same as with larger companies but in many ways quite different because clients must also think of themselves as a brand -- as with any business, large or small. I've found that can be the biggest hurdle independents have to overcome -- knowing what that brand is, making sure their message is consistent to their brand and marketing it accordingly.

What is certain is that every indie musician, artist and small business needs social media and online content to help drive interest. It's a cost effective way to get more out of your money and sweat equity. 

Always think big even if you have been told you are small. 

 

 

 

 

Tags » Dallas Music Dallas artist Facebook Jenice Johnson Musician Reverbnation Sonya Jevette marketing media media consultant social media

• 24 January 2012
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